PROSPECTS AND OPPORTUNITIES
Steady growth supported by innovation
Dietary supplements is set to record continued positive growth over the forecast period, supported by consumer interest in preventive health and regular product innovation. Launches that target specific needs - such as energy, immunity or stress management - are expected to support expansion.
Private label to gain share
Major retailers are expected to broaden their private label portfolios, improving both quality and range. While premium consumers will remain loyal to established brands, mid-tier shoppers are more likely to shift towards private label options, boosting competition.
Beauty-from-within trend to accelerate
Collagen and other beauty-related supplements are projected to grow strongly, as consumers seek products that enhance skin health and overall appearance. Rising demand will encourage further innovation and new launches within this space over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Sweden?
- Which are the leading brands in Dietary supplements in Sweden?
- How are products distributed in Dietary supplements in Sweden?
- How has the regulatory and operating environment for Dietary supplements changed in Sweden?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Sweden - Category analysis
KEY DATA FINDINGS
Natural supplements continue to drive growth
Established leaders with growing niche challengers
Retail landscape diversifies beyond pharmacies
Steady growth supported by innovation
Private label to gain share
Beauty-from-within trend to accelerate
Consumer Health in Sweden - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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