PROSPECTS AND OPPORTUNITIES
Dietary supplements expected to show further development
Value sales of dietary supplements are projected to grow steadily over the forecast period. As a relatively immature market, dietary supplements are expanding from a smaller base compared to vitamins.
Personalised dietary supplements thanks to technological advancements
Innovation and technology are expected to shape the future of the Kenyan dietary supplements market. Personalised nutrition is emerging as a key trend, with growing momentum in the industry.
Rising demand for vegan-friendly dietary supplements
Consumers are increasingly seeking dietary supplements that are not only effective but also aligned with their lifestyles and values. The growing popularity of plant-based diets, for instance, is expected to drive higher demand for vegan-friendly dietary supplements, reflecting a shift toward products that support both health and ethical choices.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Kenya?
- Which are the leading brands in Dietary supplements in Kenya?
- How are products distributed in Dietary supplements in Kenya?
- How has the regulatory and operating environment for Dietary supplements changed in Kenya?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Kenya - Category analysis
KEY DATA FINDINGS
Positive growth for dietary supplements, although still constrained by limited adoption
Pharmaton Natural Health Products Ltd leads thanks to its longstanding presence
With rapid technological advancements, more Kenyans are turning to e-commerce
Dietary supplements expected to show further development
Personalised dietary supplements thanks to technological advancements
Rising demand for vegan-friendly dietary supplements
Consumer Health in Kenya - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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