PROSPECTS AND OPPORTUNITIES
E-commerce trend boosts sales of dietary supplements
One significant opportunity for dietary supplements lies in the growing use of retail e-commerce in Kenya. Platforms like Jumia and Kilimall have become popular among Kenyan consumers for purchasing dietary supplements, offering the convenience of home delivery and the ability to easily compare products and prices.
Sustainability and ethical sourcing trends set to gain traction
Sustainability and ethical sourcing are also key opportunities in dietary supplements. Kenyan consumers are increasingly concerned about the environmental impact of their purchases, leading to a growing demand for sustainably sourced and eco-friendly products.
Enhanced regulations should boost consumer trust in dietary supplements
One of the most significant challenges in consumer health is regulatory compliance. The Kenyan government, through the Pharmacy and Poisons Board, is implementing stricter guidelines to ensure the safety and efficacy of dietary supplements.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Kenya?
- Which are the leading brands in Dietary supplements in Kenya?
- How are products distributed in Dietary supplements in Kenya?
- How has the regulatory and operating environment for Dietary supplements changed in Kenya?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Kenya - Category analysis
KEY DATA FINDINGS
Inflation drives consumers towards more affordable dietary supplement brands
Growing demand for herbal supplements fuels growth
High healthcare costs push consumers towards preventive supplements
E-commerce trend boosts sales of dietary supplements
Sustainability and ethical sourcing trends set to gain traction
Enhanced regulations should boost consumer trust in dietary supplements
Consumer Health in Kenya - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
-
- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
-
- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
-
- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!