PROSPECTS AND OPPORTUNITIES
Evening primrose oil expands its reach beyond women’s health
Retail value sales of dietary supplements are expected to grow over the forecast period, with demand becoming more sophisticated and diversified. Evening primrose oil has traditionally been associated with women’s health, particularly for hormonal balance and menstrual support.
Mood, blood flow and absorption: the next frontiers in supplement trends
As the dietary supplements market matures, consumer interest is shifting towards more specific and functional attributes. Amongst the most promising areas are mood enhancement, blood circulation support, and blood sugar regulation.
Second-hand supplement trading gets trial extension
In May 2024, South Korea launched a one-year pilot programme allowing individuals to trade dietary supplements second-hand, primarily through online platforms. The initiative was introduced with strict conditions: only unopened products with at least six months of shelf life, clear labelling, domestic origin (not overseas direct purchases), and room-temperature storage were eligible.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in South Korea?
- Which are the leading brands in Dietary supplements in South Korea?
- How are products distributed in Dietary supplements in South Korea?
- How has the regulatory and operating environment for Dietary supplements changed in South Korea?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in South Korea - Category analysis
KEY DATA FINDINGS
Diverse needs drive growth in non-herbal supplements
Centrum’s life stage packs drive Haleon’s growth in South Korea
Convenience stores and variety stores look to build presence in dietary supplements
Evening primrose oil expands its reach beyond women’s health
Mood, blood flow and absorption: the next frontiers in supplement trends
Second-hand supplement trading gets trial extension
Consumer Health in South Korea - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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