PROSPECTS AND OPPORTUNITIES
Health awareness and desire for longevity will continue to foster category growth
Current value sales of dietary supplements are expected to increase over the forecast period, supported by several macro trends. These include better health awareness and a greater focus on proactive wellness, often driven by concerns related to fatigue, stress, or recovery from illness.
Product innovation will focus on anti-ageing formulas
Looking ahead, the anti-ageing trend is expected to drive growth, with a rising emphasis on products that support cellular health. A notable development in this area will be the expansion of the NAD+ molecule, which naturally diminishes with age.
Sustainability, tradition, and innovation drive Turkey’s supplement industry expansion
Over the forecast period, Turkey is expected to strengthen its reputation as a production hub for dietary supplements, supported by a combination of rising domestic demand, new manufacturing investments, and strategic advantages in logistics and geographic location. As a result, the country is seeing a steady decline in imports and a notable increase in exports of supplementary food products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Turkey?
- Which are the leading brands in Dietary supplements in Turkey?
- How are products distributed in Dietary supplements in Turkey?
- How has the regulatory and operating environment for Dietary supplements changed in Turkey?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Turkey - Category analysis
KEY DATA FINDINGS
Demand fuelled by condition-specific and functional supplements
Solgar retains strong lead in dietary supplements
Pharmacies remains the leading channel while e-commerce enjoys dynamic growth
Health awareness and desire for longevity will continue to foster category growth
Product innovation will focus on anti-ageing formulas
Sustainability, tradition, and innovation drive Turkey’s supplement industry expansion
Consumer Health in Turkey - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
-
- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
-
- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
-
- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!