PROSPECTS AND OPPORTUNITIES
Targeted solutions and holistic wellbeing to fuel future growth In the Italian dietary supplements category
The dietary supplements category in Italy is showing notable growth, and is destined to grow further in the forecast period. Dietary supplements are widely popular in Italy, with estimates suggesting that the majority of consumers regularly take these products.
Italian dietary supplements category prioritises longevity solutions targeting brain health, bone support, and convenient formats for ageing population
The progressive ageing of the Italian population represents a significant opportunity for the dietary supplements industry in the forecast period. With the over-65 population growing steadily, shaping the offer according to the specific needs of these consumers will allow the category to grow.
Minerals poised for expansion with year-round focus and consumer education
The minerals category in Italy shows notable growth prospects for the forecast period, having not yet expressed its full potential. Mineral supplements (with potassium and magnesium) are mainly consumed by Italians to cope with and recover their energy from the high summer temperatures.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Italy?
- Which are the leading brands in Dietary supplements in Italy?
- How are products distributed in Dietary supplements in Italy?
- How has the regulatory and operating environment for Dietary supplements changed in Italy?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Italy - Category analysis
KEY DATA FINDINGS
Probiotics category matures as gut health awareness remains strong despite milder flu season
Women's focus on "beauty from within" drives demand for supplements promoting general health and visible wellbeing.
Economic uncertainty drives value conscious consumer shift towards cost effective and multifunctional supplements
Targeted solutions and holistic wellbeing to fuel future growth In the Italian dietary supplements category
Italian dietary supplements category prioritises longevity solutions targeting brain health, bone support, and convenient formats for ageing population
Minerals poised for expansion with year-round focus and consumer education
Consumer Health in Italy - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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