PROSPECTS AND OPPORTUNITIES
Slowing growth for dietary supplements as consumers continue to prioritise expenditure
Many consumers in South Africa are likely to continue to prioritise their expenditure heading into the forecast period, where they are more likely to reduce or avoid purchases of non-essential items such as dietary supplements. Price-sensitive consumers are only likely to purchase discretionary products such as dietary supplements if they are on sale and available at a discount, or are offered as part of bulk purchases, allowing consumers to save time and money.
Opportunities for more affordable alternatives
Although many local consumers will continue to struggle financially over the forecast period, they will still take their dietary needs seriously, not only for themselves but also their children. Considering that dietary nutrition is important for consumers, players should consider developing more affordable alternatives for consumers, often in the form of larger packaging which reduces the price per unit.
New product development and innovation still likely
Despite affordability challenges, some players can still add value to the category by launching new product formats and flavours. Post-pandemic, product claims are gradually moving away from a stronger focus on immunity and more towards dietary supplements addressing stress and mental focus, with mood/relaxing gaining notable share in terms of positioning in 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in South Africa?
- Which are the leading brands in Dietary supplements in South Africa?
- How are products distributed in Dietary supplements in South Africa?
- How has the regulatory and operating environment for Dietary supplements changed in South Africa?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in South Africa - Category analysis
KEY DATA FINDINGS
Demand for dietary supplements rises despite prioritising of budgets
Dietary supplements remains a highly fragmented competitive landscape
E-commerce helps drive brand visibility
Slowing growth for dietary supplements as consumers continue to prioritise expenditure
Opportunities for more affordable alternatives
New product development and innovation still likely
Consumer Health in South Africa - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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