PROSPECTS AND OPPORTUNITIES
Dietary supplements to enjoy ongoing growth amidst a preventative health trend
Dietary supplements in South Africa is projected to see a moderate retail value (constant 2025 prices) CAGR over the forecast period. This performance is set to be supported by ongoing growth in the awareness of and the demand for these products.
Consumers require more affordable propositions
Although many local consumers are expected to continue to struggle financially over the forecast period, they will still take their dietary needs seriously, not only for themselves, but also their children. Given that dietary nutrition is important for consumers, players should consider developing more affordable alternatives for consumers, often in the form of larger packaging to reduce initial outlays and unit prices.
Herbal/traditional dietary supplements to benefit from the shift to natural, plant-based dietary supplements
Despite affordability challenges, some players can still add value to the category by launching new products, formats and flavours. In the post-COVID-19 period, product claims have gradually moved away from an overwhelming focus on immunity to incorporate dietary supplements addressing stress and mental focus, with mood/relaxing gaining notable share in terms of positioning towards the end of the review period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in South Africa?
- Which are the leading brands in Dietary supplements in South Africa?
- How are products distributed in Dietary supplements in South Africa?
- How has the regulatory and operating environment for Dietary supplements changed in South Africa?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in South Africa - Category analysis
KEY DATA FINDINGS
Heightened awareness of preventative wellbeing spurs the demand for dietary supplements
Highly fragmented competitive landscape fosters room for smaller brands and private label
Pharmacies remain the preferred choice for dietary supplements as the scope of distribution expands
Dietary supplements to enjoy ongoing growth amidst a preventative health trend
Consumers require more affordable propositions
Herbal/traditional dietary supplements to benefit from the shift to natural, plant-based dietary supplements
Consumer Health in South Africa - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
-
- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
-
- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
-
- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!