PROSPECTS AND OPPORTUNITIES
The ageing population, health trends and premiumisation are set to drive value growth
Retail value sales of dietary supplements are expected to maintain stable growth over the forecast period, supported by ongoing interest in preventative health, an ageing population, and continued premiumisation in key segments such as fish oil/omega fatty acids. Similar to vitamin D, fish oil/omega fatty acids supplements are increasingly available in a wide range of formats, including gummies and liquid drops for children, highly concentrated capsules, and liquid oils.
Innovation is expected to focus on subscription models, personalisation, and packaging
Retail e-commerce is expected to remain a key driver of growth in dietary supplements, offering consumers access to a broader product assortment, price comparison tools, and targeted items that may not be available in physical retail stores.
Sustainability trends are set to further emerge across the forecast period
No major regulatory changes are anticipated in the short term; however, ongoing public health messaging will continue to shape consumer demand, particularly within core categories such as omega-3 and calcium.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Norway?
- Which are the leading brands in Dietary supplements in Norway?
- How are products distributed in Dietary supplements in Norway?
- How has the regulatory and operating environment for Dietary supplements changed in Norway?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Norway - Category analysis
KEY DATA FINDINGS
Drivers of growth include preventative health habits and the ageing population
Orkla Health AS maintains its lead, being the most dynamic player in 2025
Growth for pharmacies while retail e-commerce leads distribution
The ageing population, health trends and premiumisation are set to drive value growth
Innovation is expected to focus on subscription models, personalisation, and packaging
Sustainability trends are set to further emerge across the forecast period
Consumer Health in Norway - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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