PROSPECTS AND OPPORTUNITIES
Dietary supplements to continue growing as consumers embrace preventive health
Dietary supplements in Uruguay is projected to register robust growth in retail value terms (at constant 2025 prices). The ageing population is expected to be a key driver, as older consumers increasingly seek products that help them to remain healthy and active for as long as possible.
Probiotics and new magnesium options may fuel additional growth
The strongest growth is expected in more holistic supplements, particularly probiotics, which is projected to expand rapidly due to rising consumer interest in digestive health and stress management. An increasing number of laboratories are likely to enter probiotics, introducing more accessible options aimed at reaching a broader consumer base.
Demand for protein supplements will be driven by older consumers
Protein supplements has the potential to grow significantly in the coming years. Growth will be boosted by the trend towards more active lifestyles, with consumers increasingly adopting regular exercise, including sport and training regimes.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Uruguay?
- Which are the leading brands in Dietary supplements in Uruguay?
- How are products distributed in Dietary supplements in Uruguay?
- How has the regulatory and operating environment for Dietary supplements changed in Uruguay?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Uruguay - Category analysis
KEY DATA FINDINGS
Robust growth in 2025, with probiotics leading the way
Megalabs SA strengthens leadership through Quelat portfolio acquisition
Pharmacies leads sales despite intensified competition from direct sellers and e-commerce
Dietary supplements to continue growing as consumers embrace preventive health
Probiotics and new magnesium options may fuel additional growth
Demand for protein supplements will be driven by older consumers
Consumer Health in Uruguay - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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