PROSPECTS AND OPPORTUNITIES
Dietary supplements face solid growth prospects
Value sales of dietary supplements are set to continue growing at a significant pace over the forecast period. Rising consumer awareness of health prevention through dietary supplementation will bring more consumers into the category, as they seek to avoid being ill which can impact professional and personal productivity.
Heavy investments underline growth potential in dietary supplements
The Malayan-based company DXN, known for producing natural dietary supplements and functional coffee, has announced an investment of around USD40 million for the construction of a new manufacturing site in the state of Minas Gerais, having already purchased the land. With plans to expand its Latin American operations, the company is set to invest around BRL2 billion to meet regional growth objectives.
New legislation could support sales of legitimate products
A law proposal currently under discussion within congress aims to establish stronger regulations for vitamins, dietary supplements and sports nutrition products in Brazil. According to data presented, around 65% of companies that apply to sell vitamin and dietary supplements through the Brazilian health products’ regulatory agency (ANVISA), do not have their sales permission granted, and this has led to illegal sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Brazil?
- Which are the leading brands in Dietary supplements in Brazil?
- How are products distributed in Dietary supplements in Brazil?
- How has the regulatory and operating environment for Dietary supplements changed in Brazil?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Brazil - Category analysis
KEY DATA FINDINGS
Rising levels of stress and anxiety drive sales of dietary supplements
Sanofi-Aventis Farmacêutica Ltda claims a slim lead
Pharmacies are the go-to channel for dietary supplements
Dietary supplements face solid growth prospects
Heavy investments underline growth potential in dietary supplements
New legislation could support sales of legitimate products
Consumer Health in Brazil - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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