PROSPECTS AND OPPORTUNITIES
Steady growth over forecast period
Dietary supplements will register positive constant value and volume growth over the forecast period. While during the pandemic, boosting immunity was a significant focus, dietary supplement with a more preventative approach will gain prominence.
Value growth for modern grocery retailers.
In an unusual move, the brand Vitaldin launched directly into grocery retailers, and bypassed pharmacy channels. Over the forecast period, modern grocery retailers will likely gain further value share.
Increasing focus on dietary supplements targeted at women
There will be increasing focus on women-targeted supplements due to women's unique nutritional needs across different life stages, including adolescence and pregnancy. However, menopause will get particular attention, as there is a long-overdue recognition of its effects on women's wellbeing and workplace productivity.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Portugal?
- Which are the leading brands in Dietary supplements in Portugal?
- How are products distributed in Dietary supplements in Portugal?
- How has the regulatory and operating environment for Dietary supplements changed in Portugal?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Portugal - Category analysis
KEY DATA FINDINGS
A more informed consumer supports increasing value sales
Landscape quite fragmented
Fragmented distribution, with e-commerce also a significant channel
Steady growth over forecast period
Value growth for modern grocery retailers.
Increasing focus on dietary supplements targeted at women
Consumer Health in Portugal - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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