PROSPECTS AND OPPORTUNITIES
Joint care will emerge as a key focus, supported by ageing population
The outlook for dietary supplements in Taiwan is generally favourable, with strong growth anticipated in constant value terms (2024 prices). Demand will be sustained by an increased preventive health measures, as more individuals integrate these products into their daily routines to enhance physical and mental wellbeing and reduce the risk of various diseases.
Formats will become more diverse to fulfil consumer needs for convenience
Dietary supplements have been traditionally available in the form of capsules, tablets, and sachet powders. However, brands have begun to offer more modern formats to enhance consumer convenience.
Amendments to Food Safety and Sanitation Act should help to regulate marketing activities
In Taiwan, only dietary supplements classified as Health Foods can make specific efficacy claims, a process that involves significant investment in terms of time and financial resources. Certification is valid for five years and can be renewed through application.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Taiwan?
- Which are the leading brands in Dietary supplements in Taiwan?
- How are products distributed in Dietary supplements in Taiwan?
- How has the regulatory and operating environment for Dietary supplements changed in Taiwan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Taiwan - Category analysis
KEY DATA FINDINGS
Rise of internet economy generates more emerging brands and competition
Prevention of the “three highs” remains key contributor to rising demand
Rise of e-commerce and digital market leads to greater competition from emerging brands
Joint care will emerge as a key focus, supported by ageing population
Formats will become more diverse to fulfil consumer needs for convenience
Amendments to Food Safety and Sanitation Act should help to regulate marketing activities
Consumer Health in Taiwan - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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