PROSPECTS AND OPPORTUNITIES
Strong acessibility is set to drive growth for dietary supplements across the forecast period
Value sales of dietary supplements in Taiwan are expected to grow steadily over the forecast period, reflecting sustained consumer interest and a highly developed market environment. Dietary supplements is both mature and highly competitive.
As gut health concerns rise, probiotic supplements will emerge as a key growth driver
A growing number of Taiwanese consumers will continue to adopt healthier lifestyles over the forecast period. Among the many shifts in health awareness, gut health has emerged as a central focus, widely recognised as a foundation for immunity and overall wellbeing.
Rising demand is set to drive innovation and growth in beauty and wellness dietary supplements
Across the forecast period, women will remain the primary consumers of dietary supplements in Taiwan, demonstrating heightened awareness and strong motivation to maintain health, vitality, and a youthful appearance. Amid increasing pressures from work, family responsibilities, ageing, and rising living costs, some Taiwanese women place particular emphasis on products that support skin health, sleep quality, and overall appearance.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Taiwan?
- Which are the leading brands in Dietary supplements in Taiwan?
- How are products distributed in Dietary supplements in Taiwan?
- How has the regulatory and operating environment for Dietary supplements changed in Taiwan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Taiwan - Category analysis
KEY DATA FINDINGS
Infrastructure, innovation, and wellness drive growth in dietary supplements
Amway Taiwan Co retains its lead while Synergy Taiwan Inc improves its share
Retail e-commerce leads distribution as players focus on strong content strategies and promotional deals
Strong acessibility is set to drive growth for dietary supplements across the forecast period
As gut health concerns rise, probiotic supplements will emerge as a key growth driver
Rising demand is set to drive innovation and growth in beauty and wellness dietary supplements
Consumer Health in Taiwan - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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