PROSPECTS AND OPPORTUNITIES
Rising health consciousness supports positive outlook for forecast period
Value sales of dietary supplements are projected to rise steadily over the forecast period, thanks to growing preventive health behaviour and Singapore’s ageing population. Consumers are continuing to integrate supplements into daily routines to maintain immunity, manage energy levels and prevent lifestyle-related conditions.
Plant-based and vegan dietary supplements, along with holistic beauty trend, will fuel future growth
Plant-based and vegan supplements are becoming central growth drivers, as more Singaporeans seek natural, clean-label and sustainable products. Consumers increasingly prefer supplements derived from plant or algae sources for perceived safety and environmental benefits.
Sharpened focus on ingredients-led research and product development
Manufacturers are increasing investment in research and development to deliver ingredients-led innovation and evidence-backed claims. Beauty-positioned supplements remain a core driver, supported by high consumer interest in skin and hair health.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Singapore?
- Which are the leading brands in Dietary supplements in Singapore?
- How are products distributed in Dietary supplements in Singapore?
- How has the regulatory and operating environment for Dietary supplements changed in Singapore?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Singapore - Category analysis
KEY DATA FINDINGS
Highly competitive dietary supplements maintains strong value growth in 2025
Fragmented landscape leads to intense competition
Health and personal care stores benefits from favourable pricing policies
Rising health consciousness supports positive outlook for forecast period
Plant-based and vegan dietary supplements, along with holistic beauty trend, will fuel future growth
Sharpened focus on ingredients-led research and product development
Consumer Health in Singapore - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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