PROSPECTS AND OPPORTUNITIES
Positive outlook for dietary supplements
Dietary supplement will register healthy constant value and volume growth over the forecast period. While vitamins will still account for more value sales, increased awareness of the benefits of dietary supplement will drive value sales over the forecast period.
E-commerce see value growth
Online purchases are increasingly popular for dietary supplements, with many brands expanding their digital presence to drive sales. The convenience of online shopping, coupled with easy access to a wide range of products will attract more consumers to buy supplements online over the forecast period.
Increasing segmentation over forecast period
In Pakistan, there is growing demand for offerings targeting specific health concerns such as lack of energy, sleeplessness, and stress. Consumers are increasingly seeking supplements that address these issues directly, driven by a heightened awareness of wellness and a desire for solutions that fit their lifestyle.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Pakistan?
- Which are the leading brands in Dietary supplements in Pakistan?
- How are products distributed in Dietary supplements in Pakistan?
- How has the regulatory and operating environment for Dietary supplements changed in Pakistan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Pakistan - Category analysis
KEY DATA FINDINGS
Healthy value growth in 2024
Merck holds a strong lead
Superfoods and enriched beverages increasingly compete with dietary supplements
Positive outlook for dietary supplements
E-commerce see value growth
Increasing segmentation over forecast period
Consumer Health in Pakistan - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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