PROSPECTS AND OPPORTUNITIES
Probiotic supplements will continue to see rising interest
A significant proportion of consumers in Ireland already take dietary supplements on a regular basis, and this number is expected to grow in the years ahead. Dietary supplements is therefore expected to maintain solid retail current value growth, although the rates of increase are set to slow over the course of the forecast period.
E-commerce expansion likely to continue
E-commerce and bargain hunting online have gained traction since the pandemic in Ireland. In general, consumers are not that keen to buy consumer health products via retail e-commerce, but dietary supplements is one category in which consumers are more comfortable doing so, and this is set to be the second-largest distribution channel for vitamins and dietary supplements in 2024, after pharmacies.
Sustainability and clean label will be increasingly important
Although efficacy is obviously important to consumers of dietary supplements in Ireland, they are also becoming more health-conscious and environmentally aware. This is expected to drive demand for dietary supplements that are sustainably sourced and have clean labels.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Ireland?
- Which are the leading brands in Dietary supplements in Ireland?
- How are products distributed in Dietary supplements in Ireland?
- How has the regulatory and operating environment for Dietary supplements changed in Ireland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Ireland - Category analysis
KEY DATA FINDINGS
Demand rises due to education and the maintenance of habits post-pandemic
Awareness of digestive health drives growth for probiotic supplements
Focus on immunity and preventive health
Probiotic supplements will continue to see rising interest
E-commerce expansion likely to continue
Sustainability and clean label will be increasingly important
Consumer Health in Ireland - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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