PROSPECTS AND OPPORTUNITIES
Growth predicted for dietary supplements over the forecast period
Current value sales of dietary supplements are expected to increase steadily throughout the forecast period. This positive outlook will be largely attributable to the robust growth of products such as probiotics, mineral supplements, and those supporting eye health.
Format innovation crucial to outperforming brands in crowded spaces
Format innovation is expected to remain a key driver of growth in Ireland’s dietary supplement arena, offering brands an effective way to stand out in an increasingly saturated category. As consumer expectations evolve toward convenience, personalisation, and sensory appeal, alternative formats like gummies and sprays will provide more engaging and accessible options than traditional tablets.
E-commerce is expected to extend its channel share
E-commerce sales of dietary supplements in Ireland are expected to grow steadily over the forecast period, as local consumers continue to value convenience, variety, and competitive pricing. Trusted brands and digital tools are playing a key role in guiding purchasing decisions, especially among health-conscious shoppers.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Ireland?
- Which are the leading brands in Dietary supplements in Ireland?
- How are products distributed in Dietary supplements in Ireland?
- How has the regulatory and operating environment for Dietary supplements changed in Ireland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Ireland - Category analysis
KEY DATA FINDINGS
Dietary supplements continue to outperform vitamins in 2025
Revive Active helps consolidate Galway Natural Health’s leadership position
Subscription websites such as Symprove aid e-commerce growth
Growth predicted for dietary supplements over the forecast period
Format innovation crucial to outperforming brands in crowded spaces
E-commerce is expected to extend its channel share
Consumer Health in Ireland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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