PROSPECTS AND OPPORTUNITIES
Strong growth ahead for dietary supplements
The dietary supplements category is expected to strong value growth over the forecast period. Supplements such as probiotics and collagen are expected to deliver growth as many consumers are still becoming aware of the benefits of these supplements.
Multi-functional products will crossover into beauty products
Innovations will focus on delivering multi-functional benefits, blending unique formulations to deliver specific benefits and offer consumer value. For example, in 2025 Webber Naturals introduced Webber Naturals Collagen30 with Melatonin to enhance ‘beauty sleep’.
Authorisation of new strains highlights potential for further development of probiotics
In 2024, Health Canada authorised new probiotic strains for use in Canada. The organisation authorised functional claims that the new probiotic strain CLEPIUS from global bio-solutions company, Novonesis, helps to alleviate perceived stress and improve irritable bowel syndrome-affected quality of life in adults.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Canada?
- Which are the leading brands in Dietary supplements in Canada?
- How are products distributed in Dietary supplements in Canada?
- How has the regulatory and operating environment for Dietary supplements changed in Canada?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Canada - Category analysis
KEY DATA FINDINGS
Strong performance as self-care habits gain traction
Jamieson Laboratories Ltd takes the helm in dietary supplements
Retail e-commerce exerts its strength in dietary supplements
Strong growth ahead for dietary supplements
Multi-functional products will crossover into beauty products
Authorisation of new strains highlights potential for further development of probiotics
Consumer Health in Canada - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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