PROSPECTS AND OPPORTUNITIES
Rising health awareness, lifestyle shifts and pilgrim demand will drive forecast period growth
During the forecast period, rising health consciousness among Saudi consumers, coupled with increasing life expectancy and growing prevalence of chronic diseases, is expected to continue driving demand for dietary supplements. The emphasis on preventive health measures and fitness - particularly among younger and socially active consumers - is creating opportunities for both general and specialised supplement products.
Health insurance coverage to support dietary supplements
In Saudi Arabia, health insurance coverage for dietary supplements is expected to further support category growth. Certain dietary supplements are covered by insurance when deemed necessary for treating diagnosed deficiencies, such as calcium and mineral supplements prescribed by doctors.
Vision 2030 policies, localisation and sustainability efforts strengthen long-term growth in dietary supplements
Over the forecast period, dietary supplements in Saudi Arabia will be shaped by policy reform, expanding wellness culture, and sustainability-driven innovation. The SFDA’s 2025 cost-effectiveness framework is expected to bring greater oversight to supplement approvals, ensuring scientific validation and alignment with public health priorities.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Saudi Arabia?
- Which are the leading brands in Dietary supplements in Saudi Arabia?
- How are products distributed in Dietary supplements in Saudi Arabia?
- How has the regulatory and operating environment for Dietary supplements changed in Saudi Arabia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Dietary supplements see growth through preventive health and innovation
Jamjoom Pharma strengthens leadership with Vision 2030 alignment
Pharmacies leads distribution while e-commerce remains fastest-growing channel for dietary supplements
Rising health awareness, lifestyle shifts and pilgrim demand will drive forecast period growth
Health insurance coverage to support dietary supplements
Vision 2030 policies, localisation and sustainability efforts strengthen long-term growth in dietary supplements
Consumer Health in Saudi Arabia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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