PROSPECTS AND OPPORTUNITIES
Positive outlook for dietary supplements as consumers maintain health focus
The outlook for dietary supplements is extremely promising, with value sales growth (at constant 2024 prices) predicted to be higher over the forecast period compared to the review period. Particularly strong performers in terms of retail volume growth include combination dietary supplements (offering greater convenience) and herbal/traditional dietary supplements, due to the consumer perception of these products being more natural and potentially with fewer side effects.
Health insurance coverage to support dietary supplements
In Saudi Arabia, health insurance coverage for dietary supplements is expected to further support category growth. Certain dietary supplements are covered by insurance when deemed necessary for treating diagnosed deficiencies, such as calcium and mineral supplements prescribed by doctors.
Pharmacies and other specialists to remain important distribution channels
Despite the rise of e-commerce within the category, pharmacies and health and personal care stores are set to remain as important distribution channels for dietary supplements in Saudi Arabia over the forecast period, supported by both emerging retailers and established ones expanding their networks (for instance, Al Dawaa aims to exceed 1,000 stores by 2025). New entrants are likely to attempt to offer strong competition to incumbents through attractive prices, wide coverage, launching their own e-commerce platforms and extending their product range to cover dietary supplements as well as other categories.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Saudi Arabia?
- Which are the leading brands in Dietary supplements in Saudi Arabia?
- How are products distributed in Dietary supplements in Saudi Arabia?
- How has the regulatory and operating environment for Dietary supplements changed in Saudi Arabia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Consumers increasingly switch to convenient combination dietary supplements
Manayer Najd Medical Co retains slim lead, while Jamjoom Pharma makes further gains
Consumers take omnichannel approach to purchases as pharmacies and online variety boost sales
Positive outlook for dietary supplements as consumers maintain health focus
Health insurance coverage to support dietary supplements
Pharmacies and other specialists to remain important distribution channels
Consumer Health in Saudi Arabia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC Registration And Classification
Vitamins And Dietary Supplements Registration And Classification
Self-medication/self-care And Preventive Medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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