PROSPECTS AND OPPORTUNITIES
Positive outlook for dietary supplements
Dietary supplements in Vietnam is expected to see a double-digit retail current value CAGR over the forecast period, due to local consumers’ increased attention to their physical and mental health. The popularity of dietary supplements is rising as a result of the increased focus on self-care and sickness prevention.
Growth potential amongst specific consumer groups
In the coming years, companies in dietary supplements are expected to target specific consumer groups that are likely to show increasing demand for their products. As consumers become more informed about dietary supplements, there is an opportunity for companies to introduce customised and targeted solutions for particular health issues and age brackets.
Retail e-commerce expected to expand further
Pharmacies and direct selling are expected to continue to be the key distribution channels for vitamins and dietary supplements in Vietnam. Both pharmacies and direct sellers offer a wide array of dietary supplements to meet different consumer needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Vietnam?
- Which are the leading brands in Dietary supplements in Vietnam?
- How are products distributed in Dietary supplements in Vietnam?
- How has the regulatory and operating environment for Dietary supplements changed in Vietnam?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Vietnam - Category analysis
KEY DATA FINDINGS
Stronger demand despite economic constraints
Direct sellers expected to recover in 2024
Combination dietary supplements remains the biggest category
Positive outlook for dietary supplements
Growth potential amongst specific consumer groups
Retail e-commerce expected to expand further
Consumer Health in Vietnam - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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