PROSPECTS AND OPPORTUNITIES
Stable growth forecast for dietary supplements
Dietary supplements is expected to maintain stable growth throughout the forecast period, despite the shrinking consumer base caused by population decline. Due to the maturation of some segments, retail volume growth for some dietary supplements is projected to slow down, and in the absence of inflation, the category is likely to see considerably slower value growth.
Exclusive e-commerce products to expand over forecast period
The forecast period will see a rise in the number of new dietary supplement brands available exclusively online, driven by the convenience offered by a growing number of authorised online retailers. Online sales provide greater ease and transparency regarding product information and pricing, along with the added benefit of home delivery.
Media influence will remain impactful on category development as players strive to improve transparency
The sales of dietary supplements will continue to benefit from the growing influence of media - especially social media – helping to increase awareness among local consumers about the health benefits of specific dietary supplements. For leading brands, it will be increasingly important to maintain strong visibility through commercials, advertisements and professional endorsements from reputable medical practitioners.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Croatia?
- Which are the leading brands in Dietary supplements in Croatia?
- How are products distributed in Dietary supplements in Croatia?
- How has the regulatory and operating environment for Dietary supplements changed in Croatia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Croatia - Category analysis
KEY DATA FINDINGS
Self-medication trend and stress contribute to category growth in 2024
Aloe vera and coenzyme Q10 enjoy greater interest from local consumers
E-commerce expands as category remains dynamic with new launches
Stable growth forecast for dietary supplements
Exclusive e-commerce products to expand over forecast period
Media influence will remain impactful on category development as players strive to improve transparency
Consumer Health in Croatia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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