PROSPECTS AND OPPORTUNITIES
Most categories set to develop positively in volume and value terms
While growth prospects will be restricted by encroaching maturity and population decline, most dietary supplements categories are projected to expand consistently in volume and current value terms throughout the forecast period. The preventive health trend should ensure overall demand remains robust, with more consumers anticipated to start regularly taking such products in an effort to improve physical and mental wellbeing and reduce the risk of different illnesses.
Greater diversification of delivery formats expected
Delivery formats are expected to be a focal point for innovation in dietary supplements over the forecast period. As competition increases, manufacturers in all categories will attempt to better differentiate their brands and meet growing consumer demands for convenience by introducing formats such as gummies, powders, effervescent tablets, shots, sprays, patches and functional beverages.
Regulatory scrutiny and marketing activities should increase trust in health claims
Sustained efforts by regulatory authorities to improve quality control standards and prevent false or misleading advertising should continue to strengthen public confidence in the safety and efficacy of dietary supplements in Croatia over the forecast period. As competitive pressures intensify due to diminishing growth potential, it is also likely companies will attempt to increase trust in their products by securing accreditations from reputable certification bodies and running marketing campaigns that provide greater transparency about composition, scientific research supporting health claims etc.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Croatia?
- Which are the leading brands in Dietary supplements in Croatia?
- How are products distributed in Dietary supplements in Croatia?
- How has the regulatory and operating environment for Dietary supplements changed in Croatia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Croatia - Category analysis
KEY DATA FINDINGS
Growing adoption of preventive health behaviours continues to bolster demand
Encian doo remains the leading player in dietary supplements
Distribution still concentrated in pharmacies
Most categories set to develop positively in volume and value terms
Greater diversification of delivery formats expected
Regulatory scrutiny and marketing activities should increase trust in health claims
Consumer Health in Croatia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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