PROSPECTS AND OPPORTUNITIES
Changing consumer attitudes towards health and wellness to drive demand for dietary supplements
In recent years, there has been a significant shift in attitudes towards health and wellness amongst Indian consumers, especially with the rise of lifestyle-related diseases such as diabetes, obesity, and cardiovascular diseases. These health challenges are prompting consumers to become more proactive about their wellbeing.
Synergy between beauty and wellness set to boost sales of skin and hair health supplements
The convergence of beauty and wellness is becoming increasingly evident, both globally and in India. Many consumers now associate external beauty with internal health, driving demand for supplements that support skin and hair health.
Growth potential for dietary supplements for women, driven by hormone awareness
Dietary supplements for women are anticipated to see significant growth in India in the forecast period, driven by increasing awareness and concern surrounding conditions such as Polycystic Ovarian Syndrome (PCOS), and the broader importance of hormone health. With rising recognition of the critical role hormones play in overall wellbeing, especially for women, there is growing demand for supplements tailored to address these needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in India?
- Which are the leading brands in Dietary supplements in India?
- How are products distributed in Dietary supplements in India?
- How has the regulatory and operating environment for Dietary supplements changed in India?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in India - Category analysis
KEY DATA FINDINGS
Dietary supplements observes double-digit value growth in 2024
Wellness-associated products gain traction in dietary supplements, with a focus on holistic wellness
Brand collaborations and celebrity endorsements boost engagement and visibility in dietary supplements
Changing consumer attitudes towards health and wellness to drive demand for dietary supplements
Synergy between beauty and wellness set to boost sales of skin and hair health supplements
Growth potential for dietary supplements for women, driven by hormone awareness
Consumer Health in India - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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