PROSPECTS AND OPPORTUNITIES
Steady growth forecast for dietary supplements
Value sales of dietary supplements are expected to rise consistently over the forecast period, supported by consumers’ sustained focus on health and wellness. Growing awareness of preventive healthcare and willingness to invest in long-term wellbeing will continue to underpin demand.
Innovation ensures continued dynamism
Product innovation is a key growth driver in China’s dietary supplements market, reshaping consumer engagement and category dynamics. Beyond conventional capsules and tablets, brands are introducing new formats such as gummies, powders and liquid shots to improve convenience and appeal, especially among younger consumers.
Sustainability trends shape progress
Sustainability is emerging as a key trend in China’s dietary supplements market, increasingly influencing both consumer choices and corporate strategies. Growing awareness of environmental impact is driving demand for eco-friendly packaging, recyclable materials and cleaner ingredient sourcing.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in China?
- Which are the leading brands in Dietary supplements in China?
- How are products distributed in Dietary supplements in China?
- How has the regulatory and operating environment for Dietary supplements changed in China?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in China - Category analysis
KEY DATA FINDINGS
Rising health consciousness and paediatric focus drive growth in 2025
By-health leads as Orkla enjoys most rapid expansion
E-commerce as favoured and fastest-rising channel for dietary supplements in China
Steady growth forecast for dietary supplements
Innovation ensures continued dynamism
Sustainability trends shape progress
Consumer Health in China - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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