PROSPECTS AND OPPORTUNITIES
Growing demand for premium and private label supplements
As the health and wellness trend is expected to persist over the forecast period, the demand for dietary supplements will continue to rise. Danish consumers are becoming increasingly educated about the benefits of different supplements, leading to a greater emphasis on product quality.
Increased competition from private label supplements
Despite the strong brand loyalty many Danish consumers have towards established supplement brands, the growing presence and improved quality of private label offerings is expected to intensify competition in the market. Retailers are continuously investing in the development of their private label ranges as part of their broader strategic initiatives.
Growing interest in inner beauty supplements
Supplements designed to enhance "inner beauty," such as collagen, are set to grow in popularity over the forecast period. Products that claim to improve skin health, hair strength, and overall appearance are resonating with consumers, particularly as the concept of beauty from within gains traction.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Denmark?
- Which are the leading brands in Dietary supplements in Denmark?
- How are products distributed in Dietary supplements in Denmark?
- How has the regulatory and operating environment for Dietary supplements changed in Denmark?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Denmark - Category analysis
KEY DATA FINDINGS
Growth driven by health and wellness trends
Rising demand for vegan supplements
E-commerce continues to thrive
Growing demand for premium and private label supplements
Increased competition from private label supplements
Growing interest in inner beauty supplements
Consumer Health in Denmark - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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