PROSPECTS AND OPPORTUNITIES
Increasing knowledge and awareness set to fuel growth in dietary supplements
Dietary supplements is expected to see positive value growth over the forecast period. As the health and wellness trend continues to develop, the demand for dietary supplements should also continue to increase.
Private label expected to win share from mid-priced brands
Many Danish consumers place their trust in the major brands when it comes to dietary supplements and would rather pay a bit more for a product they trust than go for cheaper alternatives such as private label alternatives. However, Danish retailers continue to focus on developing and improving their private label lines as part of their core strategies, which could help to alter perceptions of their private label dietary supplements.
Focus on inner beauty set to fuel demand and inform new product development
Dietary supplements promoting inner beauty are expected to continue growing in popularity over the forecast period. Products that claim to improve skin health, hair strength, and overall appearance are resonating with consumers, particularly as the concept of beauty from within gains traction.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Denmark?
- Which are the leading brands in Dietary supplements in Denmark?
- How are products distributed in Dietary supplements in Denmark?
- How has the regulatory and operating environment for Dietary supplements changed in Denmark?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Denmark - Category analysis
KEY DATA FINDINGS
Health and wellness trend continues to fuel strong demand for dietary supplements
Orkla Care leads a highly competitive category
Online sales on the rise as consumers look for the best deals
Increasing knowledge and awareness set to fuel growth in dietary supplements
Private label expected to win share from mid-priced brands
Focus on inner beauty set to fuel demand and inform new product development
Consumer Health in Denmark - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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