PROSPECTS AND OPPORTUNITIES
Dietary supplements faces further positive growth for foreast period
The dietary supplements market in Colombia will see continued expansion during the forecast period, driven largely by an increased consumer focus on holistic wellbeing, an ageing population and a shift towards healthier lifestyles. Among the various category members, probiotics, minerals and fish oils/omega fatty acids are expected to enjoy strong growth, while magnesium will gain traction due to its numerous benefits linked to metabolic functions and mood regulation.
E-commerce channel unlikely to see notable expansion in dietary supplements
Over the forecast period, direct selling companies are expected to maintain their prominence as the primary channel for dietary supplement sales, despite growth in e-commerce. This preference is largely attributed to the personalised guidance offered by direct sellers and the opportunity for consumers to verify the authenticity and legality of products, which is crucial given the prevalence of counterfeits and illicit goods.
Rising interest for lion’s mane set to continue
The growing popularity of lion's mane in dietary supplements is driven by its potential benefits, including memory enhancement, neuronal regeneration and protection against age-related cognitive decline. According to the Euromonitor Voice of the Consumer; Health and Nutrition Survey, in 2025, 32.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Colombia?
- Which are the leading brands in Dietary supplements in Colombia?
- How are products distributed in Dietary supplements in Colombia?
- How has the regulatory and operating environment for Dietary supplements changed in Colombia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Colombia - Category analysis
KEY DATA FINDINGS
Demand for dietary supplemments continues to grow in 2025
HLF sustains leadership of overall dietary supplements in Colombia
Direct sellers leads with hypermarkets seeing greatest growth
Dietary supplements faces further positive growth for foreast period
E-commerce channel unlikely to see notable expansion in dietary supplements
Rising interest for lion’s mane set to continue
Consumer Health in Colombia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
-
- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
-
- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
-
- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!