PROSPECTS AND OPPORTUNITIES
Dietary supplements set to lead the way in blurring lines between categories and industries with crossover products
Dietary supplements will continue to lead the way in blurring lines between categories and industries, with crossover products able to cannibalise share in various forms. We also expect a number of new players to launch products in dietary supplements in the years to come.
Social media will remain key in attracting consumers
Social media will remain key in attracting consumers to dietary supplements. Indeed, we have noted the strength of health-focussed influencers in this area, some of whom are promoting or launching their own variants.
Women’s health provides a source of inspiration for new product developments
We are seeing growing coverage of health and beauty matters on social media relating to older women. For example, as seen with the Madres y Musas or Upeká podcasts which discuss women’s issues.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Spain?
- Which are the leading brands in Dietary supplements in Spain?
- How are products distributed in Dietary supplements in Spain?
- How has the regulatory and operating environment for Dietary supplements changed in Spain?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Spain - Category analysis
KEY DATA FINDINGS
Dietary supplements is a winner, thanks to growing success of products in the category
Products positioned for beauty and gut health are in strong demand
Brand share remains extremely fragmented, with the highest percentage held by unnamed “others”
Dietary supplements set to lead the way in blurring lines between categories and industries with crossover products
Social media will remain key in attracting consumers
Women’s health provides a source of inspiration for new product developments
Consumer Health in Spain - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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