PROSPECTS AND OPPORTUNITIES
Bright outlook despite uncertainty ahead of the 2026 elections
In dietary supplements, projections point to sustained growth in the coming years, even in a context marked by the uncertainty generated by the 2026 general elections. While the political landscape could introduce some caution into investment decisions and consumer spending, the category is expected to benefit from structural trends such as the search for preventative health and wellness, supply diversification, and the expansion of digital and modern channels.
Vitador relaunches its collagen line with hopes of stronger growth prospects
Vitador SA is aiming to boost the other non-herbal dietary supplements category with the relaunch of its collagen line in 2025. The product now has a formula based on lower molecular weight collagen tripeptides, which improves assimilation and enhances its perceived benefits.
Consumer education could be key to growth
Manufacturers of dietary supplements could potentially generate sustained growth by combining product innovation with strategies that connect emotionally and rationally with consumers. One approach is to develop educational programmes that not only explain the functionality of ingredients like collagen tripeptides, but which also visually demonstrate the benefits through real-life case studies or simplified clinical claims for the general public.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Peru?
- Which are the leading brands in Dietary supplements in Peru?
- How are products distributed in Dietary supplements in Peru?
- How has the regulatory and operating environment for Dietary supplements changed in Peru?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Peru - Category analysis
KEY DATA FINDINGS
Sales see moderate value growth in 2025 due to increased price competition
Multi-level companies maintain their leadership
Distribution reach expanding beyond direct selling and pharmacies
Bright outlook despite uncertainty ahead of the 2026 elections
Vitador relaunches its collagen line with hopes of stronger growth prospects
Consumer education could be key to growth
Consumer Health in Peru - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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