PROSPECTS AND OPPORTUNITIES
Rising interest in herbal products that support mental health and wellbeing
Peruvian people have a rising awareness of mental health issues, with many embracing consumer health products targeted to mental wellbeing. According to information from the Ministry of Health (MINSA), over 439,000 cases of anxiety and over 272,000 cases of depression were treated in 2022 – which does not take into account the thousands of undiagnosed people, due to lack of medical attention or fear of stigma.
Educating the consumer and investment in niche categories will drive growth
Further growth in the use of dietary supplements can be found in educating consumers on product benefits. The average Peruvian consumer is unaware of the necessary concentrations for ideal Dietary Supplements doses, making them more dependent on recommendations at the point of sale.
Search for wellness boosts growth for dietary supplements across the forecast period
Mental health awareness has gained a lot of ground, being a key driver of sales of dietary supplements. Following COVID-19, consumers have largely chosen to prioritise aspects of their lives that are often neglected, including self-care and mental wellbeing.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Peru?
- Which are the leading brands in Dietary supplements in Peru?
- How are products distributed in Dietary supplements in Peru?
- How has the regulatory and operating environment for Dietary supplements changed in Peru?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Peru - Category analysis
KEY DATA FINDINGS
Rising use of probiotics boosts retail value growth for dietary supplements
Magnesium gains relevance due to its multipurpose properties
Players focus on promoting and extending their dietary supplement portfolios
Rising interest in herbal products that support mental health and wellbeing
Educating the consumer and investment in niche categories will drive growth
Search for wellness boosts growth for dietary supplements across the forecast period
Consumer Health in Peru - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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