PROSPECTS AND OPPORTUNITIES
Value sales set to rise for dietary supplements
Dietary supplements is expected to see value sales grow over the forecast period. Consumer interest in dietary supplements is high, with the increasing sophistication of consumers’ knowledge about diet and nutrition supporting demand for more narrowly targeted products.
Probiotics will continue to expand
Probiotics is set to see positive developments in the forecast period, with travel having normalised and more targeted products becoming available including those positioned as supporting digestion, female health and microbiome balance, to name but a few growth areas. It remains to be seen how other recently launched supplements such Colonic Plus Microbiome, the first postbiotic product launched in Finland, will fare in the forecast period.
Mineral supplements to benefit from iron’s popularity as convenience trend impacts format development
Mineral supplements is also expected to perform well during the forecast period. Iron will remain an important contributor to mineral supplements growth.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Finland?
- Which are the leading brands in Dietary supplements in Finland?
- How are products distributed in Dietary supplements in Finland?
- How has the regulatory and operating environment for Dietary supplements changed in Finland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Finland - Category analysis
KEY DATA FINDINGS
Current value sales rise in 2024
Fragmentation persists, while consumers seek out solutions to tackle high stress and low energy
Probiotics on the rise, while brain- and memory-targeted offerings see increased innovation
Value sales set to rise for dietary supplements
Probiotics will continue to expand
Mineral supplements to benefit from iron’s popularity as convenience trend impacts format development
Consumer Health in Finland - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
-
- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
-
- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
-
- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!