PROSPECTS AND OPPORTUNITIES
Dietary supplements set for strong growth, with an increasing focus on personalisation and multifunctionality
Sales of dietary supplements are expected to see strong growth over the forecast period in value terms (at constant 2025 prices). In recent years, dietary supplements has experienced remarkable expansion as players have looked to meet the rising demand for products tailored to individual needs and preferences.
Beauty and gut health dietary supplements to redefine the wellness landscape
Beauty-focused dietary supplements have emerged as one of the fastest-growing areas of dietary supplements in the US, with standout ingredients like collagen and biotin capturing significant market share in 2024/2025. This surge is largely fuelled by rising disposable incomes among younger female consumers, alongside a growing emphasis on premiumization and self-image.
Ageing population looking for support in leading longer and healthier lives
In 2025 and beyond, healthy ageing and personalised preventative care will likely become key priorities for consumers, who are increasingly drawn to brands offering comprehensive wellness solutions that support long-term health goals. According to Euromonitor, wellness is poised to have the most profound and widespread influence on both the market and consumers in the coming years, fuelled by the desire for a longer and healthier life.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in USA?
- Which are the leading brands in Dietary supplements in USA?
- How are products distributed in Dietary supplements in USA?
- How has the regulatory and operating environment for Dietary supplements changed in USA?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in the US - Category analysis
KEY DATA FINDINGS
The wellness boom reshaping the US dietary supplements market
Competition heats up in a fragmented landscape
E-commerce and social media leads the dietary supplements revolution
Dietary supplements set for strong growth, with an increasing focus on personalisation and multifunctionality
Beauty and gut health dietary supplements to redefine the wellness landscape
Ageing population looking for support in leading longer and healthier lives
Consumer Health in the US - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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