PROSPECTS AND OPPORTUNITIES
Shift towards preventive health practices supports demand
Retail value sales of dietary supplements are expected to see growth over the forecast period, supported by a convergence of structural and behavioural trends. These include a maturing wellness culture, rising chronic disease awareness, and generational shifts towards preventive health practices.
Innovation in products and technology
The evolution of dietary supplements in Indonesia is becoming increasingly sophisticated. Innovations are emerging on several fronts.
Ongoing evolution of the wellness landscape
As the dietary supplements market grows, BPOM continues to tighten its oversight. Key developments include more stringent checks on efficacy claims, proper categorisation (supplement vs medicine), and ingredient sourcing transparency.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Indonesia?
- Which are the leading brands in Dietary supplements in Indonesia?
- How are products distributed in Dietary supplements in Indonesia?
- How has the regulatory and operating environment for Dietary supplements changed in Indonesia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Indonesia - Category analysis
KEY DATA FINDINGS
Expanding middle class and growing health literacy
Tempo Scan Pacific is the leading player
Fragmented distribution landscape, with e-commerce growing fast
Shift towards preventive health practices supports demand
Innovation in products and technology
Ongoing evolution of the wellness landscape
Consumer Health in Indonesia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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