Herbal/traditional dietary supplements are expected to continue to drive value growth over the forecast period as an increasing number of Israeli consumers switch to herbal products in line with increasing concern about the consumption of synthetic chemicals, especially over the longer term. Melatonin products are also likely to be popular as Israelis are expected to have more problems with sleep due to the current geopolitical situation.
As Israel’s population continues to age, an increasing number of consumers are expected to use anti-ageing dietary supplements in order to help to prevent age related health problems. As a result, products that target problems such as bone health, eye health and fish oils are likely to see growth as people use these products to stave off the ill effects of ageing.
Despite high demand for and strong interest in dietary supplements, whether herbal or non-herbal, rising prices, particularly from the beginning of 2025 when an increase in VAT is expected, could deter further growth in the market. Depending on what happens with the Israel-Hamas war, which has led to consumer economic sensitivity in 2024, there is a risk that many consumers may not be able to subsume the rising cost of dietary supplements into their monthly routine, which could then dent sales.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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