PROSPECTS AND OPPORTUNITIES
Stress, gut health and preventive care are expected to sustain moderate growth
Value sales of dietary supplements in Belgium are expected to continue rising over the forecast period, although at a more moderate pace than in previous years. This positive trajectory will be driven by enduring health and wellness trends that reflect evolving consumer priorities.
Prevention and personalisation are set to be key drivers of growth across the forecast period
Across the forecast period, preventive health will become the key driver of dietary supplements in Belgium. As consumers increasingly understand the benefits of long-term health maintenance, especially in areas like stress, immunity, and chronic disease prevention, demand for supplements is shifting from curative use to proactive, daily routines.
Regulatory complexity threatens innovation and fair competition in dietary supplements
The regulatory environment for dietary supplements in Belgium is becoming increasingly complex, creating significant barriers for companies striving to remain compliant with national requirements. All supplements sold in the Belgian market must be notified to the Federal Public Service (FPS) Health, with a mandatory fee of EUR295 per product.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Belgium?
- Which are the leading brands in Dietary supplements in Belgium?
- How are products distributed in Dietary supplements in Belgium?
- How has the regulatory and operating environment for Dietary supplements changed in Belgium?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Belgium - Category analysis
KEY DATA FINDINGS
Preventive health and functional innovation sustain growth in dietary supplements
Metagenics Belgium NV increases its share while innovative players drive value growth
Retail e-commerce and DTC innovation is reshaping the distribution landscape
Stress, gut health and preventive care are expected to sustain moderate growth
Prevention and personalisation are set to be key drivers of growth across the forecast period
Regulatory complexity threatens innovation and fair competition in dietary supplements
Consumer Health in Belgium - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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