PROSPECTS AND OPPORTUNITIES
Sophisticated positioning will boost probiotics and minerals
Value sales of dietary supplements are expected to rise over the forecast period, with probiotics and mineral supplements showing particularly strong prospects. Aggressive innovation is driving segmentation, as brands launch products targeting multiple health needs.
Beauty and cellular health supplements gain appeal
Beauty positioning is set to expand further, with Malaysians shifting towards supplements that enhance skin, hair and overall appearance. Beyond collagen, combination products incorporating ingredients such as astaxanthin, white tomato extract, alpha lipoic acid and l-glutathione are emerging.
Ageing population to drive NMN and combination products
Combination supplements and cellular health-positioned products are set to grow rapidly over the forecast period, appealing to Malaysia’s ageing and increasingly health-conscious population. Evening primrose oil is shifting into blended formulations, as seen in Blackmores Evening Primrose Oil + Fish Oil, 21st Century Women’s Multivite with Evening Primrose Oil and Royal Jelly, and Korean Ginseng.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Malaysia?
- Which are the leading brands in Dietary supplements in Malaysia?
- How are products distributed in Dietary supplements in Malaysia?
- How has the regulatory and operating environment for Dietary supplements changed in Malaysia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Malaysia - Category analysis
KEY DATA FINDINGS
Lifestyle changes fuel steady demand across diverse products
USANA retains lead over dietary supplements in Malaysia as consumers focus on healthy ageing
Health and personal care stores leads distribution with pharmacies gaining pace
Sophisticated positioning will boost probiotics and minerals
Beauty and cellular health supplements gain appeal
Ageing population to drive NMN and combination products
Consumer Health in Malaysia - Industry Overview
Consumer health in 2025: the big picture
2025 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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