PROSPECTS AND OPPORTUNITIES
Heart, eye and gut health will emerge as key priorities
The forecast period is anticipated to see continued growth in the market for dietary supplements in the Philippines, driven by an increasing focus on health and wellness. With the ageing population on the rise, there will be a growing demand for supplements that support cardiovascular needs, given that ischaemic heart disease has been highlighted by the Philippine Statistics Authority as one of the leading causes of death in the country.
Trend towards personalised nutrition will be accompanied by emergence of niche dietary supplements
As nutritional preferences increasingly reflect those of significant others, such as siblings and close friends, there has been a marked shift towards personalised dietary choices. Health brands are adapting to this trend by providing tailored nutritional recommendations and custom meal plans that cater to individual needs.
Local dietary supplement brands will benefit from prominence of local influencers
Local influencers have notably expanded their product offerings to include dietary supplements. One notable example is Filipino vlogger and entrepreneur Rosmar Tan’s, whose Rossmar Kagayaku Whitening and Slimming Capsules have quickly become a top choice online.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Philippines?
- Which are the leading brands in Dietary supplements in Philippines?
- How are products distributed in Dietary supplements in Philippines?
- How has the regulatory and operating environment for Dietary supplements changed in Philippines?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in the Philippines - Category analysis
KEY DATA FINDINGS
Herbal dietary supplements are commonly favoured by consumers
Probiotics continue to grow in popularity
Collagen and glutathione see heightened interest amongst female consumers
Heart, eye and gut health will emerge as key priorities
Trend towards personalised nutrition will be accompanied by emergence of niche dietary supplements
Local dietary supplement brands will benefit from prominence of local influencers
Consumer Health in the Philippines - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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