PROSPECTS AND OPPORTUNITIES
Digital influence to further boost niche supplements
Dietary supplements will see further strong growth in terms of value sales during the forecast period. Online reviews and viral content have significantly impacted consumer choices, especially for lesser-known supplements like garlic and gingko biloba.
Beauty supplements among those set to see further growth
Beauty standards, particularly skin whitening, continue to drive supplement sales. Products like Snow Caps, which combine glutathione and collagen, are widely available at Watsons and often bundled with whitening soap.
Capsules will remain in demand while personalisation will give rise to niche supplements
Despite the rise of alternative formats, capsules remain the most popular due to their low cost. Watsons offers vitamin C tablets at just PHP3.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Philippines?
- Which are the leading brands in Dietary supplements in Philippines?
- How are products distributed in Dietary supplements in Philippines?
- How has the regulatory and operating environment for Dietary supplements changed in Philippines?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in the Philippines - Category analysis
KEY DATA FINDINGS
Gummy formats gain traction with youth amid continued interest in herbal variants
Lifestyle shifts drive digestive health focus
Supplements see rising interest amid increased healthcare costs
Digital influence to further boost niche supplements
Beauty supplements among those set to see further growth
Capsules will remain in demand while personalisation will give rise to niche supplements
Consumer Health in the Philippines - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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