PROSPECTS AND OPPORTUNITIES
Rising health awareness will continue to strengthen consumer interest in dietary supplements
Dietary supplements is set to perform positively over the forecast period, with robust growth in constant value sales projected and most categories expected to expand in volume terms. While the anticipated easing of the cost-of-living crisis will support recovery in the short term, the increasing tendency of Hungarians to take preventive steps to improve general health and reduce the risk of various diseases will remain the most important driver of demand.
Manufacturers to capitalise on strong appeal of combination dietary supplements
Combination dietary supplements are predicted to achieve the highest value growth over the forecast period among all dietary supplements. Manufacturers will respond to the popularity of these products by launching new and different combinations of vitamins and dietary supplements.
E-commerce channel has growth potential in dietary supplements
Retail e-commerce is likely to become a more important channel for purchasing dietary supplements, notably for consumers that take the same dietary supplements on a regular basis. When purchasing products online, consumers can often get their products cheaper.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Hungary?
- Which are the leading brands in Dietary supplements in Hungary?
- How are products distributed in Dietary supplements in Hungary?
- How has the regulatory and operating environment for Dietary supplements changed in Hungary?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Hungary - Category analysis
KEY DATA FINDINGS
Advertising supports development of dietary supplements
Manufacturers focus on promoting tonics
Béres Gyógyszergyár introduces new combination dietary supplement
Rising health awareness will continue to strengthen consumer interest in dietary supplements
Manufacturers to capitalise on strong appeal of combination dietary supplements
E-commerce channel has growth potential in dietary supplements
Consumer Health in Hungary - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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