PROSPECTS AND OPPORTUNITIES
More intense competition is expected to emerge within dietary supplements
Sales of dietary supplements are set to grow continuously over the forecast period, and will be particularly driven by mid- and high-income consumers as they are more willing and able to regularly invest in these products over time. While demand is expected to be supported by the health and wellness trend, purchasing dietary supplements might still be considered an extravagance with some consumers able to choose from other food/beverage options to fulfil their dietary requirements, such as fresh fruit.
Greater focus on dietary supplements with a beauty positioning
Beauty-positioned dietary supplements are expected to gain further momentum over the forecast period, encouraging new products to enter this space. Claims could be related to brightening/hydrating/anti-wrinkle, while boosting the skin’s ability to protect from potentially damaging UVA/UVB rays/pollution and preventing premature ageing.
Landscape set to become increasingly fragmented with new brands and product innovation
Over the forecast period, the landscape of dietary supplements is expected to see greater dynamism in terms of brand presence as well as product variety due to the attractiveness of the local market and its potential for further growth. While imported brands mostly stem from the US, Korea and Japan, some local manufacturers also highlight that some parts of their ingredients have these source origins.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Thailand?
- Which are the leading brands in Dietary supplements in Thailand?
- How are products distributed in Dietary supplements in Thailand?
- How has the regulatory and operating environment for Dietary supplements changed in Thailand?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Thailand - Category analysis
KEY DATA FINDINGS
Sales of combination dietary supplements soar due to holistic health approach
Elevated demand for probiotic supplements due to focus on gut health
Aggressive marketing along with attractive discounts and promotions
More intense competition is expected to emerge within dietary supplements
Greater focus on dietary supplements with a beauty positioning
Landscape set to become increasingly fragmented with new brands and product innovation
Consumer Health in Thailand - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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