PROSPECTS AND OPPORTUNITIES
Magnesium, omega-3 and probiotics will drive future growth
Dietary supplements in Mexico is expected to sustain steady retail value growth throughout the forecast period, increasingly driven by magnesium, omega-3 fatty acids and probiotics. These products enjoy strong demand thanks to heightened health awareness, evolving nutritional needs and a shift towards preventive care.
Diverse demographics shape local dietary supplement preferences
Mexican consumers in 2025 are increasingly seeking dietary supplements that align with their unique needs and lifestyles. This demand spans various demographic groups, including pregnant women, older adults, athletes, individuals with specific dietary requirements and those struggling with insomnia.
Holistic wellness trends push demand for natural supplements
Holistic wellness is gaining traction, with a focus on preventive health strategies. Mexican consumers are drawn to supplements featuring natural ingredients like L-theanine, valerian, passionflower and GABA for their calming and relaxing properties.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Mexico?
- Which are the leading brands in Dietary supplements in Mexico?
- How are products distributed in Dietary supplements in Mexico?
- How has the regulatory and operating environment for Dietary supplements changed in Mexico?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Mexico - Category analysis
KEY DATA FINDINGS
Supplements maintains momentum in Mexico in 2025
Herbalife’s nutrition clubs continue to benefit from consumer trust
Direct selling leads, though pharmacies sees fastest expansion
Magnesium, omega-3 and probiotics will drive future growth
Diverse demographics shape local dietary supplement preferences
Holistic wellness trends push demand for natural supplements
Consumer Health in Mexico - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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