PROSPECTS AND OPPORTUNITIES
Growing focus on health and wellness to drive sales
Retail sales of dietary supplements are expected to expand in constant value terms (at 2025 prices) over the forecast period. Romanians’ consumption of dietary supplements is considerably lower than the EU average, with considerable room for growth.
E-commerce and technological advancements will boost sales
E-commerce is projected to become increasingly influential as a distribution channel for dietary supplements over the forecast period. Growth will be supported by the increasing number of dietary supplement-focused e-sellers, while existing platforms will continue to expand their respective e product portfolios.
New regulations and sustainability trends will impact the market
Romania is expected to tighten legislation to protect consumers from misleading advertising claims. Local authorities began implementing changes in 2025, enforcing stricter guidelines that prevent manufacturers of supplements from using phrases implying they can cure or prevent diseases.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Romania?
- Which are the leading brands in Dietary supplements in Romania?
- How are products distributed in Dietary supplements in Romania?
- How has the regulatory and operating environment for Dietary supplements changed in Romania?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in Romania - Category analysis
KEY DATA FINDINGS
Dietary supplements market maintains strong growth momentum
Sunwave Pharma continues as well-established leader, but emerging players see strongest growth
Pharmacies lead distribution, while e-commerce gains tration
Growing focus on health and wellness to drive sales
E-commerce and technological advancements will boost sales
New regulations and sustainability trends will impact the market
Consumer Health in Romania - Industry Overview
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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