PROSPECTS AND OPPORTUNITIES
Growing awareness of vitamin D supplements will fuel further diversification
The market for vitamins in the Netherlands will continue to see healthy growth in constant value terms (2024 prices) over the forecast period, with vitamin D leading the way. According to the Dutch Ministry of Health's National Institute for Public Health and the Environment (Rijksinstituut voor Volksgezondheid en Milieu), nearly 60% of Dutch people experience a vitamin D deficiency during the winter months, with this figure dropping to 35% in the summer.
Multivitamins will continue to see a growing demand, despite shift towards healthier diets
Demand for multivitamins is expected to increase over the forecast period, despite an increasing shift amongst Dutch consumers towards healthier eating and lifestyle habits. Multivitamins continue to play a vital role for individuals who, due to time constraints, are unable to maintain a consistently balanced diet.
Growing variety of formats will boost demand for children’s products
Paediatric vitamins are emerging as another key area of growth, as Dutch parents increasingly embrace preventative health measures for their children. The traditionally cautious attitude towards paediatric supplements is shifting due to greater access to information and growing awareness of their benefits.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Netherlands?
- Which are the leading brands in Vitamins in Netherlands?
- How are products distributed in Vitamins in Netherlands?
- How has the regulatory and operating environment for Vitamins changed in Netherlands?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in the Netherlands - Category analysis
KEY DATA FINDINGS
Demand for vitamins continues to grow, despite signs of maturity
Promotional campaigns focus on prevention
Dutch consumers seek out the best discounts across channels
Growing awareness of vitamin D supplements will fuel further diversification
Multivitamins will continue to see a growing demand, despite shift towards healthier diets
Growing variety of formats will boost demand for children’s products
Consumer Health in the Netherlands - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What’s next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
-
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!