PROSPECTS AND OPPORTUNITIES
Steady pace of growth as single vitamins take centrestage
Sales of vitamins are expected to grow at a steady pace over the forecast period. According to the Dutch government, more than 30% of the Dutch adult population have a deficit in key nutrients.
Rising demand for premium vitamins
Investment in new product launches and packaging improvements will fuel price rises, with some consumers eager to spend more on added-value formulas. For example, new introductions such as Davitamon with its complex containing vitamin C, echinacea and ginseng, is designed to boost general energy levels.
Grocery retailers face challenges to increase share
Grocery retailers have been committed to increasing their share of vitamins sales in recent years. Attempts to expand shelf space have had limited impact, as the range of products offered still remains relatively small compared to that offered by drugstores.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Netherlands?
- Which are the leading brands in Vitamins in Netherlands?
- How are products distributed in Vitamins in Netherlands?
- How has the regulatory and operating environment for Vitamins changed in Netherlands?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in the Netherlands - Category analysis
KEY DATA FINDINGS
Strong flu season boosts demand for vitamin C
Omega Pharma Nederland BV holds notable lead in vitamins landscape
Retail e-commerce gains ground in vitamins
Steady pace of growth as single vitamins take centrestage
Rising demand for premium vitamins
Grocery retailers face challenges to increase share
Consumer Health in the Netherlands - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
-
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!