PROSPECTS AND OPPORTUNITIES
Proactive approach to health to drive growth
Vitamins in Spain is projected to see strong, if slowing, retail volume and value (constant 2025 prices) sales growth over the forecast period. The category is set to benefit as Spanish consumers are following a more proactive approach to their health.
The competition is set to widen and intensify
Following on from the review period trend, vitamins are predicted to face growing competition from dietary supplements in the forecast period. For example, key consumers like pregnant women are likely to shift to dietary supplements, as their needs are not covered with just vitamins, but require options like folic acid and magnesium.
Influencers and segmentation to play key roles
Influencers are predicted to remain important actors in the category, providing exposure to raise awareness and stimulate retail sales. Boticaria García, Helena Rodero and Lucía mi pediatra (a paediatrician), are renowned professionals engaged in helping Spaniards to improve their health.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Spain?
- Which are the leading brands in Vitamins in Spain?
- How are products distributed in Vitamins in Spain?
- How has the regulatory and operating environment for Vitamins changed in Spain?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Spain - Category analysis
KEY DATA FINDINGS
Dietary supplements constrains vitamins’ growth potential
Marketing activities and influencers’ endorsements carry weight
Pharmacies make gains
Proactive approach to health to drive growth
The competition is set to widen and intensify
Influencers and segmentation to play key roles
Consumer Health in Spain - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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