PROSPECTS AND OPPORTUNITIES
Vitamins will continue to enjoy sales, while facing ongoing competition from dietary supplements
The ongoing health and wellness trends will continue to support sales in vitamins, however, the category will also continue to face competition from dietary supplements, with the latter perceived to offer better value for money and a wider range of targeted and combined products. Overall, though, categories which support holistic and preventative health will continue to fare well.
Players expected to focus on healthy ageing to promote targeted vitamins
As seen across categories, we expect further segmentation in vitamins over the forecast period. One area to explore here is likely to place a focus on healthy ageing.
Single vitamins retain further growth prospects
Single vitamins retain further growth prospects, which can be boosted with a focus on the most important attributes of the single vitamins, and relevant segmentation around this. For example: a focus on vitamin B for vegans; a focus on vitamin D for women, especially those who are menopausal or peri-menopausal; and vitamin C to strengthen the immune system and help against cellular ageing.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Spain?
- Which are the leading brands in Vitamins in Spain?
- How are products distributed in Vitamins in Spain?
- How has the regulatory and operating environment for Vitamins changed in Spain?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Spain - Category analysis
KEY DATA FINDINGS
Growing education about holistic and preventative health supports vitamins
Dietary supplements hinder a stronger performance from vitamins
Bayer maintains its company lead, while Haleon’s Centrum holds top brand place
Vitamins will continue to enjoy sales, while facing ongoing competition from dietary supplements
Players expected to focus on healthy ageing to promote targeted vitamins
Single vitamins retain further growth prospects
Consumer Health in Spain - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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