PROSPECTS AND OPPORTUNITIES
Rising health concerns set to drive sustainable growth in the years ahead
Current value sales of vitamins are projected to increase over the forecast period, in line with improvements in economic conditions. Despite current per-capita consumption levels remaining low compared to other regional countries, there is notable potential for growth.
New branded players, as well as private labels, could bring momentum to the category
Given that demand for vitamins remains underdeveloped in Argentina, it is anticipated that additional multinational companies will enter the category during the forecast period. Notably, Swiss-based Nestlé SA (GBO) may become a key player following its acquisition of The Bountiful Company’s principal brands, a leading U.
E-commerce will continue to gain share, driven by strong presence of Mercado Libre's
E-commerce is set to continue challenging brick-and-mortar retailers throughout the forecast period. Online sales surged during the pandemic and remained strong in 2025, driven by convenience, competitive pricing, product variety and customisation.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Argentina?
- Which are the leading brands in Vitamins in Argentina?
- How are products distributed in Vitamins in Argentina?
- How has the regulatory and operating environment for Vitamins changed in Argentina?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Argentina - Category analysis
KEY DATA FINDINGS
Vitamins registers growth thanks to increased interest in preventative health
Bayer leads amid increasing competition from Arcor, and Mega Labs’ acquisition of Quelat portfolio
Pharmacies account for the majority of vitamin sales, but direct selling and e-commerce gain ground
Rising health concerns set to drive sustainable growth in the years ahead
New branded players, as well as private labels, could bring momentum to the category
E-commerce will continue to gain share, driven by strong presence of Mercado Libre's
Consumer Health in Argentina - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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