PROSPECTS AND OPPORTUNITIES
Demand will continue to shift towards multivitamins
Over the forecast period, retail constant value sales of vitamins in Uzbekistan are expected to rebound. This recovery will be primarily supported by sustained demand for multivitamins, which are expected to remain the backbone of the category.
Elevated birth rate will continue to support demand
The demand for children's vitamins is experiencing a notable increase, driven by a significant rise in the number of newborns. Among the top brands catering to this need, Pikovit, produced by Krka dd Novo Mesto, has emerged as one of the most trusted and popular options for promoting children's growth and overall health.
Government may increase tax rates on supplement-positioned vitamin products
In 2025, Uzbekistan’s vitamin market saw notable progress in consumer education and brand development, in addition to improved distribution. In particular, Biotus.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Uzbekistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Uzbekistan?
- Which are the leading brands in Vitamins in Uzbekistan?
- How are products distributed in Vitamins in Uzbekistan?
- How has the regulatory and operating environment for Vitamins changed in Uzbekistan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Uzbekistan - Category analysis
KEY DATA FINDINGS
Dominance of multivitamins deepens
Quest Vitamins Middle East FZE narrows the gap to leader KRKA dd Novo Mesto
E-commerce an emerging distribution channel
Demand will continue to shift towards multivitamins
Elevated birth rate will continue to support demand
Government may increase tax rates on supplement-positioned vitamin products
Consumer Health in Uzbekistan - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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