PROSPECTS AND OPPORTUNITIES
Positive outlook with rising health awareness
A positive outlook is expected for vitamins over the forecast period, with demand set to be buoyed as rising health awareness in Kazakhstan encourages more people to start regularly taking vitamins as a preventive measure against nutritional deficiencies and various illnesses, or as a treatment to help alleviate the symptoms of existing conditions. The growing 65-year-old-and-over population is expected to be a key growth driver, as older adults are more likely to suffer from a wide variety of ailments.
Online sales will remain robust
Pharmacies will remain the main sales channel for the vitamins over the forecast period. Their number has been increasing recently and consumers appreciate the advice on offer in store, as well as the range of products available.
iHerb to emerge although grey imports may limit expansion
Vitamins retail sales are expected to increase through the iHerb site in Kazakhstan. Consumer confidence in vitamins is growing following their perceived successful use during the COVID-19 pandemic.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Kazakhstan?
- Which are the leading brands in Vitamins in Kazakhstan?
- How are products distributed in Vitamins in Kazakhstan?
- How has the regulatory and operating environment for Vitamins changed in Kazakhstan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Kazakhstan - Category analysis
KEY DATA FINDINGS
Vitamins sales stabilise in 2024 following a significant increase during the pandemic
Vitamin C declines, whilst vitamin D remains popular
Little trust in local brands
Positive outlook with rising health awareness
Online sales will remain robust
iHerb to emerge although grey imports may limit expansion
Consumer Health in Kazakhstan - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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