PROSPECTS AND OPPORTUNITIES
Vitamin sales will continue to rise
Retail sales of vitamins are expected to increase in constant value terms (at 2025 prices) over the forecast period, supported by increased consumption across all age groups and broader availability through pharmacies and e-commerce channels. Vitamin C and D both show strong potential for volume expansion, driven by rising consumer awareness of immune health and growing interest in preventive care following the COVID-19 pandemic.
Digital health tools and innovative products to drive demand
The implementation of digital health tools - including mobile apps, personalised recommendations, and virtual consultations will enable consumers to choose the right supplements for their needs, as well as track their health goals, further boosting demand. At the same time, innovative products such as fortified vitamins, combination complexes, and specialised formulas for immune support, beauty, and overall wellness will attract growing consumer interest.
Kazakhstan to pilot labelling project for vitamins and dietary supplements
Starting in 2025, Kazakhstan plans to launch a pilot project for labelling vitamins and dietary supplements using advanced identification tools. This initiative will enhance transparency across the entire supply chain and enable products to be tracked all the way to the end consumer, helping to build trust and improve market accountability.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Kazakhstan?
- Which are the leading brands in Vitamins in Kazakhstan?
- How are products distributed in Vitamins in Kazakhstan?
- How has the regulatory and operating environment for Vitamins changed in Kazakhstan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Kazakhstan - Category analysis
KEY DATA FINDINGS
Continued growth, driven by targeted single-vitamin solutions
Amway leads while Lannacher Heilmittel shows strong momentum
Pharmacies lose share to direct sellers
Vitamin sales will continue to rise
Digital health tools and innovative products to drive demand
Kazakhstan to pilot labelling project for vitamins and dietary supplements
Consumer Health in Kazakhstan - Industry Overview
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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