PROSPECTS AND OPPORTUNITIES
Price competition likely to intensify as producers seek to win over more consumers
While Costa Ricans are becoming more willing to engage in preventive health behaviours, many still do not consider vitamins an essential purchase. Instead, these consumers tend to believe the best way to improve their nutritional intake is by maintaining a balanced diet rich in fresh foods, particularly fresh fruits and vegetables.
GNC expected to further consolidate its leading position
GNC Costa Rica SA is expected to remain the clear leader in vitamins over the forecast period. The company’s eponymous brand has long been renowned for offering good quality at a reasonable price, and enjoys high levels of recognition and loyalty among consumers.
Direct sellers set to remain an important distribution channel
Pharmacies and health and personal care stores look set to remain the leading distribution channels for vitamins in value terms over the forecast period. However, sales via the direct selling channel should continue to grow steadily, as players like Herbalife and Omnilife are well established in this category and still expanding their networks in Costa Rica.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Costa Rica?
- Which are the leading brands in Vitamins in Costa Rica?
- How are products distributed in Vitamins in Costa Rica?
- How has the regulatory and operating environment for Vitamins changed in Costa Rica?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Costa Rica - Category analysis
KEY DATA FINDINGS
Preventive health trend continues to boost vitamins consumption
Multivitamins still the largest category despite slowdown in demand
Interest in paediatric vitamins remains strong
Price competition likely to intensify as producers seek to win over more consumers
GNC expected to further consolidate its leading position
Direct sellers set to remain an important distribution channel
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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