PROSPECTS AND OPPORTUNITIES
Sales to increase, driven by rising interest in preventive health
Sales of vitamins in Uruguay are expected to continue growing over the forecast period, supported by rising consumer interest in preventive health and convenient wellness solutions. A more favourable economic environment, coupled with increasing purchasing power, is set to encourage sustained consumption.
Direct sellers poised to gain momentum through affordability and personalised service
Over the forecast period, direct selling is expected to regain traction. Growth will be largely driven by the channel’s personalised approach, with consultants building trust and providing tailored recommendations focused on preventive health.
E-commerce will offer consumers greater choice, more detailed information and convenience
As consumers become more health-conscious, the purchasing process is lengthening, with many researching products online before making a decision. Specific product attributes and personal requirements are increasingly valued, and online research has become an integral part of the buying journey.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Uruguay?
- Which are the leading brands in Vitamins in Uruguay?
- How are products distributed in Vitamins in Uruguay?
- How has the regulatory and operating environment for Vitamins changed in Uruguay?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Uruguay - Category analysis
KEY DATA FINDINGS
Sales continue to grow, albeit at slower pace, due to supply constraints
Bayer SA Uruguay reinforces its presence while Abbott Laboratorios loses ground
Pharmacies lose ground against rise of direct sellers, supermarkets and e-commerce
Sales to increase, driven by rising interest in preventive health
Direct sellers poised to gain momentum through affordability and personalised service
E-commerce will offer consumers greater choice, more detailed information and convenience
Consumer Health in Uruguay - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
-
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!