PROSPECTS AND OPPORTUNITIES
Health habits and demographics support are set to boost long-term growth
Value sales of vitamin in Norway is expected to grow steadily over the forecast period, driven by a combination of seasonal needs, preventive health behaviours, and ongoing demographic shifts. Vitamin D will remain the cornerstone of the category, while sustained interest in vitamins C, B, and A, each associated with specific health benefits, will continue to support overall demand.
The rise of retail e-commerce and subscription models are expected to drive sales
Retail e-commerce will remain a key driver of sales over the forecast period, enabling consumers to explore beyond the limited ranges in physical stores. Online channels are well-placed to promote premium formats, targeted formulations, and alternative delivery methods, from chewable gummies to oral sprays and liquid drops.
Regulatory stability and shifting perceptions are expected to shape the future of vitamins
No major regulatory changes are anticipated in the short term for vitamin in Norway. However, ongoing public debate, particularly around optimal vitamin D dosage, may influence consumer perception and behaviours.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Norway?
- Which are the leading brands in Vitamins in Norway?
- How are products distributed in Vitamins in Norway?
- How has the regulatory and operating environment for Vitamins changed in Norway?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Norway - Category analysis
KEY DATA FINDINGS
Vitamin sales in Norway continue to rise, driven by seasonal needs and strong availability
Orifarm Healthcare AS leads while private label goods gain ground
Retail e-commerce is the leading distribution channel, offering a wide range of options
Health habits and demographics support are set to boost long-term growth
The rise of retail e-commerce and subscription models are expected to drive sales
Regulatory stability and shifting perceptions are expected to shape the future of vitamins
Consumer Health in Norway - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
-
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!