PROSPECTS AND OPPORTUNITIES
Positive outlook for fine wines/champagne and spirits but challenges remain
Fine wines/champagne and spirits is projected to see strong growth over the forecast period in retail volume and value terms (at constant 2024 prices). This projection reflects the reignited demand for premium and exclusive products as a special treat or reward, with consumers likely to purchase these products on a more frequent basis as the economic situation improves.
Healthy living trend hangs over the future of the alcoholic drinks industry
According to the Swiss Statistics Office, the number of people consuming alcohol on a regular basis has shrunk significantly, even though the number adult consumers who drink alcohol has remained stable. This reflects a less is more approach to alcohol.
Focus on experiential and exclusivity aspects set to drive sales of local fine wines and luxury spirits
Due to their good reputation at home and abroad, many local manufacturers of fine wines are expected to keep performing well over the forecast period, making a strong contribution to overall category growth. Many tourists and local visitors will continue to combine experiential with material luxury by spending time at vineyards, manufacturer boutiques with gastronomy or tasting events and will also continue to purchase these exclusive local fine wines.
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Overview:
Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fine Wines/Champagne and Spirits industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fine Wines/Champagne and Spirits in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fine Wines/Champagne and Spirits in Switzerland?
- Which are the leading brands in Fine Wines/Champagne and Spirits in Switzerland?
- How are products distributed in Fine Wines/Champagne and Spirits in Switzerland?
- How important is tourism in evaluating demand for Fine Wines/Champagne and Spirits in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Fine Wines/Champagne and Spirits in Switzerland - Category analysis
KEY DATA FINDINGS
Economic pressures and a changing approach to alcohol consumption limits volume growth
Healthy living trend shapes demand for alcoholic drinks
Consumers looking for premiumisation through exclusivity and the use of local and sustainable ingredients
Positive outlook for fine wines/champagne and spirits but challenges remain
Healthy living trend hangs over the future of the alcoholic drinks industry
Focus on experiential and exclusivity aspects set to drive sales of local fine wines and luxury spirits
Luxury Goods in Switzerland - Industry Overview
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
DISCLAIMER
The following categories and subcategories are included:
Fine Wines/Champagne and Spirits
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- Fine Champagne
- Other Fine Wine
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- Luxury Brandy and Cognac
- Luxury Whiskies
- Other Luxury Spirits
Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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