Alcoholic Drinks Packaging in Switzerland

PROSPECTS AND OPPORTUNITIES

In Switzerland, the use of metal beverage cans for domestic lager is expected to decline over the course of the forecast period (despite remaining the most popular pack type), while glass bottles will gain favour. This shift will be driven by a preference for premium, eco-friendly packaging, as Swiss consumers increasingly favour glass for its eco-friendly qualities.

Brands such as Appenzeller Bier, Eichhof, and Brauerei Locher (with Quöllfrisch lager) have the potential to further leverage this trend by emphasising their sustainable practices, such as utilising lighter glass bottles that reduce CO2 emissions. As demand for high-quality, eco-conscious products rises, glass packaging offers players an opportunity to enhance brand image, resonating with Swiss values of tradition and sustainability.

Glass bottles are also likely to continue to dominate packaging of non/low alcohol beer over the forecast period, although metal beverage cans is expected to gain marginal share. In Switzerland, there is a growing trend to limit alcohol consumption and place greater emphasis on one’s health.

Craft beer and RTDs ("cocktails to go") packaged in metal beverage cans are poised for growth in Switzerland over the forecast period, driven by increasing demand for convenience and sustainability. Cans offer portability and faster cooling properties, making them ideal for consumers seeking on-the-go options for outdoor events or casual gatherings.

Additionally, demand for RTDs in Switzerland is expanding as an increasing number of consumers prefer ready-to-drink beverages that offer convenience by reducing the need to purchase separate spirits and mixers. This trend offers significant growth potential for brands that prioritise convenience and environmental responsibility.