PROSPECTS AND OPPORTUNITIES
Health labelling could impact availability while premiumisation is set to support value sales
Total volume sales of wine are set to fall across the forecast period, with a volume decline expected in both the on and off-trade. Wine is expected to maintain some momentum in the early part of the forecast period, though growth is likely to slow again thereafter.
Sustainability will remain a key focus, driving growth for organic wines
Sustainability will continue to be a key focus for producers and consumers across the forecast period, and the demand for organic and sustainable wines is expected to grow. The increased emphasis on sustainable characteristics and transparency in communication can provide a point of attraction for younger adults of legal drinking age, who are taking a growing interest in the production of the products they buy.
Alternative packaging formats are set to support various consumption occasions
Alternative formats to the traditional glass bottle, such as canned wine and bag-in-box, will gradually be gaining visibility and consumer interest over the forecast period. The growth of these formats supports broader efforts to modernise the image of wine, particularly still wine.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Ireland?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Ireland?
- How are products distributed in Ireland?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Ireland - Category analysis
KEY DATA FINDINGS
Strong opportunities for growth in wine, while non alcoholic variants perform well
Rising temperatures are opening up opportunities for vineyards to develop in Ireland
Discounters gain ground as Lidl and Aldi offer competitive prices and private label goods
Health labelling could impact availability while premiumisation is set to support value sales
Sustainability will remain a key focus, driving growth for organic wines
Alternative packaging formats are set to support various consumption occasions
Alcoholic Drinks in Ireland - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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