PROSPECTS AND OPPORTUNITIES
Non alcoholic wine is set to grow in the forecast period
Total volume sales of wine are set to fall further in Spain over the forecast period. The ongoing rise in consumer health awareness will be a key factor in the decline in consumption of wine in the country, with wine also suffering from growing competition from other products and persistent consumer concerns about the uncertain economic situation.
Wine producers facing challenges to adapt to changing consumer preferences
One of the most significant challenges for the wine industry is its ability to respond promptly to rapid changes in consumer preferences and tastes. The sector finds it hard to adapt to evolving consumer preferences, as vines are multi-year crops and they begin to produce approximately three years after planting.
Key roles for sustainability and technology in the future of Spain’s wine industry
Over the forecast period, Spain's wine industry is expected to undergo innovation and product development focusing on sustainability, technological advancement, and adaptation to changing consumer preferences. One notable initiative is the Denomination of Origin Ribera del Duero's three-year research project, launched in 2024, to identify and characterise new grape varieties from old vineyards.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Spain?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Spain - Category analysis
KEY DATA FINDINGS
Wine consumption continues to decline in Spain
Wineries look for innovation to maintain the interest of consumers
On-trade environment benefits from increase in tourism and Spanish culture of socialisng outside the home
Non alcoholic wine is set to grow in the forecast period
Wine producers facing challenges to adapt to changing consumer preferences
Key roles for sustainability and technology in the future of Spain’s wine industry
Alcoholic Drinks in Spain - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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