Competitive Landscape
Badel 1862 Accelerates Premium Expansion with Strategic Acquisition
Wine in Croatia remains moderately concentrated, with the leading companies maintaining stable positions through 2025 and no major immediate shifts in overall company or brand shares. The market structure did not become more fragmented, as consolidation activities, such as Badel 1862’s acquisition of an Istrian wine producer from Fortenova Group, indicate a trend towards increased concentration and vertical integration among domestic players.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Croatia?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Croatia?
- How are products distributed in Croatia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Croatia - Category analysis
Key Data Insights
Wine Summary
Tourism-Driven Venues Boost Premium Wine Demand as Imports Expand
Premium Still Light Grape Wine Sustains Value as Mid-Tier Faces Pressure
Italian Imports Reshape Retail as Local Wineries Double Down on Heritage
Discounters Drive Value-Seeking Behaviour as Tourism Supports Premium Experiences
Still Light Grape Wine to Remain Dominant
Direct Sales and Experiential Channels Reshape Business Strategies as Economic Growth Stabilises
Badel 1862 Accelerates Premium Expansion with Strategic Acquisition
Supermarkets Secures Planned Wine Sales as Discounters Gains Value Share
Online Platforms Highlight Niche Wines for Engaged Consumers
Alcoholic Drinks in Croatia - Industry Overview
2025 Developments
Key Data Insights
Badel 1862 Leverages Dual Strategy to Achieve Record Results
Rossi Distillery and Zdjelarevic Drive Heritage-Led Innovation for Growth
Tourism and Shifting Habits Reshape Demand for Authenticity and Value
Croatian Brewers and Distillers Drive Growth with Authenticity and Value
Domestic Producers Expand Portfolios to Capture Premium and Health Trends
Zagrebacka Pivovara, Heineken Hrvatska and Carlsberg Croatia Reinforce Dominance as Premiumisation and Local Brands Reshape Competition
Badel Strengthens Premium Wine Presence through Agrolaguna Acquisition
Supermarkets Strengthen Lead by Balancing Value and Premium
Retail E-Commerce Expands Slowly as Convenience Trumps Scale
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxaton and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Badel 1862 and Rossi Distillery Drive Premium and Heritage-Led Launches
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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