PROSPECTS AND OPPORTUNITIES
Cocktail culture to fuel growth of fortified wine and vermouth
The wine category in Malaysia is expected to witness a modest volume decline in 2025, with only limited growth projected over the forecast period. This subdued outlook reflects ongoing challenges for the wine category, including strong competition from other alcoholic beverages and the premium positioning of wine in the local market.
Wine subscription and loyalty programmes anticipated to boost recurring wine sales and consumer engagement
Wine subscription services and loyalty programmes are gaining traction in Malaysia, offering a convenient and personalised way for consumers to explore new wines while fostering brand loyalty and recurring revenue for retailers. Subscription packages are increasingly popular among regular wine consumers who value convenience, discovery, and curated experiences.
Zero-alcohol wine poised for growth amid health and wellness trends
Zero-alcohol wine is emerging as a promising segment in Malaysia’s beverage landscape, driven by the rising popularity of alcohol-free lifestyles and the growing demands of health-conscious young adults. Mindful drinking is on the rise among younger generations who are increasingly prioritising wellness, mental clarity, and social inclusivity.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Malaysia?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Malaysia - Category analysis
KEY DATA FINDINGS
Static volume growth observed due to threat of substitues and lifestyle changes
Australian wine is increasingly popular due to strong publicity, promotions and wide availability
Retail channel exhibits dominance in the wine sector
Cocktail culture to fuel growth of fortified wine and vermouth
Wine subscription and loyalty programmes anticipated to boost recurring wine sales and consumer engagement
Zero-alcohol wine poised for growth amid health and wellness trends
Alcoholic Drinks in Malaysia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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