Wine consumption in Austria is predicted to decline in both the on-trade and off-trade over the forecast period, as the desire to cut back on alcohol continues. The health orientated trend towards more conscious consumption is particularly strong in wine compared to beer and cider/perry.
As purchasing power improves, demand for sparkling wine is expected to resume its long-term upward trend in the forecast period. The increasing demand for sparkling wine in Austria reflects a continuing shift in consumer habits, where sparkling wine is being embraced as an everyday indulgence rather than reserved primarily for festive occasions.
As of January 1, 2025, Austria will implement a renewed deposit return system for single-use beverage containers. Thus far, only certain glass bottles have been affected by the deposit system, which will be expanded to all PET bottles and aluminium cans with volumes between 0.
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Understand the latest market trends and future growth opportunities for the Wine industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsThis report originates from Passport, our Wine research and analysis database.
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